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  • ITA Announces Partnerships with Leading Industry Analyst Firms

  • The Insurance Technology Association (ITA) announces it has created partnerships with Novarica and Strategy Meets Action (SMA), two of the leading research and advisory groups in the insurance technology industry.

    The partnerships allows ITA members who are not currently customers of either SMA or Novarica to receive a 25 percent discount on the purchase of selected research reports prepared by the two analyst groups.

    "We believe these are significant partnerships for the ITA and offer great value to our members," says Jim Daggett, executive director of ITA. "The goal of the ITA is to provide our members with content and tools that will assist them in making the best technology decisions for their company."

    Visitors to the ITA website and readers of ITA Pro magazine, the official magazine of the ITA, are familiar with the work done by both SMA and Novarica. Representatives of those two organizations have bylined numerous articles and are often quoted in feature articles focused on technology trends for the insurance industry.

    To earn these discounts, insurers must be members of the ITA. Membership is free and can be achieved by visiting the ITA website,

    Novarica provides technology strategy, research, advisory services and consulting for the property & casualty and life & annuity insurers. Recent examples of their work include reports on agile methodology and business and technology trends around claims. Please visit to learn more.

    SMA provides advisory, consulting and research services that help insurers modernize, optimize, and innovate by leveraging modernized core systems and emerging technologies. Recent reports include the Top 10 Success Factors for Core Transformation and Maturing Technology Trends. Please visit for a full list of all SMA reports and contact Lynn Black ( or 740.620.9015) for discount.

what is ita

ITA Mission Statement

The goal of the Insurance Technology Association is to provide members with opportunities to collaborate, educate, network, share, and use knowledge related to insurance technology. The ITA serves the insurance technology community as a resource and is dedicated to serving this specialized sector of the industry. Publications and educational programs created by the ITA are geared to professionals interested in or charged with evaluating, implementing, and marketing insurance-specific technology systems or services.

ITA publications

The January/February 2019 issue of ITA PRO is now available in digital format! Just click on this link:

At Economical Insurance, their brokers are more than just salespeople. They are business partners. EVP Paul MacDonald explains how Economical Insurance utilized new technologies to improve the entire broker experience -- one designed to help the brokers grow their business, as well as the company.

Mountain West Farm Bureau needed to transform their aging IT infrastructure from the ground up -- including networks, servers and storage. CIO Marcus Curley undertook a 3-step modernization process -- stabilize, standardize, and optimize.

Marketing Automation -- if done right -- can help to recruit, manage and retain top-selling agents. Here are some best practices to help set your agents up for success.

Get your copy now!


online ita buyers' guide

Information on the ITA Pro Buyers' Guide, and how vendors can be a part of it

For more information, contact Jim Daggett at