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  • ITA Announces Partnerships with Leading Industry Analyst Firms

  • The Insurance Technology Association (ITA) announces it has created partnerships with Novarica and Strategy Meets Action (SMA), two of the leading research and advisory groups in the insurance technology industry.

    The partnerships allows ITA members who are not currently customers of either SMA or Novarica to receive a 25 percent discount on the purchase of selected research reports prepared by the two analyst groups.

    "We believe these are significant partnerships for the ITA and offer great value to our members," says Jim Daggett, executive director of ITA. "The goal of the ITA is to provide our members with content and tools that will assist them in making the best technology decisions for their company."

    Visitors to the ITA website and readers of ITA Pro magazine, the official magazine of the ITA, are familiar with the work done by both SMA and Novarica. Representatives of those two organizations have bylined numerous articles and are often quoted in feature articles focused on technology trends for the insurance industry.

    To earn these discounts, insurers must be members of the ITA. Membership is free and can be achieved by visiting the ITA website,

    Novarica provides technology strategy, research, advisory services and consulting for the property & casualty and life & annuity insurers. Recent examples of their work include reports on agile methodology and business and technology trends around claims. Please visit to learn more.

    SMA provides advisory, consulting and research services that help insurers modernize, optimize, and innovate by leveraging modernized core systems and emerging technologies. Recent reports include the Top 10 Success Factors for Core Transformation and Maturing Technology Trends. Please visit for a full list of all SMA reports and contact Lynn Black ( or 740.620.9015) for discount.

what is ita

ITA Mission Statement

The goal of the Insurance Technology Association is to provide members with opportunities to collaborate, educate, network, share, and use knowledge related to insurance technology. The ITA serves the insurance technology community as a resource and is dedicated to serving this specialized sector of the industry. Publications and educational programs created by the ITA are geared to professionals interested in or charged with evaluating, implementing, and marketing insurance-specific technology systems or services.

ITA publications

The current issue of ITA Pro Magazine is October, 2017. The cover story, “Cross the Line,” features John Kessler, chief strategy officer for Motorists Insurance Group, as he explains how Motorists has shifted much of its attention to the commercial lines side of the market. Another feature, “The Spiraling of Insurtech,” looks at how investor groups have led the charge in bringing carriers and insurtechs together. The third feature, Think Differently,” examines how claims centers have become laboratories for insurance carriers and new technology In addition you will find features such as:

  • George Grieve's column on the implementation of third-party software, and how carriers need to know their job and not expect others to pick up the slack.
  • Karen Furtado’s Innovation Corner column is on SMA’s 10th anniversary and how they will pass along some predictions for the next decade in insurance and technology
  • In Newsmakers, Rod Travers tells why he left the consulting world for the top spot in the insurance industry’s largest association.

online ita buyers' guide

Information on the ITA Pro Buyers' Guide, and how vendors can be a part of it

For more information, contact Jim Daggett at