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Session Description

Welcome and Keynote Address

This Session will be held on April 22nd, 2018 5:00 PM

As the 8th person in the world to complete the “Adventure Grand Slam,” which consists of climbing to the highest peak on each of the seven continents, and reaching the North and South Poles, it seems safe to say that Dr. Randall Peeters knows a thing or two about “Setting a Personal Vision.”

At ITA LIVE this year, Peeters will talk about the importance of developing and sustaining a personal vision during the event’s kick-off keynote on April 22 at the Marriott Harbor Beach in Ft. Lauderdale, Florida. His experience with personal vision and achieving goals comes from earning his Ph.D. and M.S. degrees from the University of Washington in Aeronautics and Astronautics, and his B.S. degree in Aerospace Engineering from the California State Polytechnic University, while simultaneously becoming a competent skydiver, BASE jumper, skier, climber, scuba diver, free diver, whitewater rafter, kayaker and surfer.

Peeters is the author of the bestseller “Journeys to the Edge,” in which he shares his successes and failures and gives readers some directly applicable guidelines on how to create a vision for living life to the fullest. He has held the positions of chief scientist and vice president of engineering for a wide range of companies from major aerospace corporations to start-ups, including managing groups as large as 1050 technical employees. And, he has a blend of technical expertise and outdoor achievements which have led to great demand for his inspirational speaking engagements throughout the USA and Canada.

Peeters’ ability to help individuals identify and articulate vision statements will have a positive impact on the way this year’s ITA LIVE audience approaches work and insurance, as well as personal lives and relationships.

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2018 ITA Bridge Awards

This Session will be held on April 23rd, 2018 8:30 AM

The recipient of this year’s ITA Bridge Award will explain how their company has been able to improve connectivity between the business side and the IT operation to propel them into new and better business processes.

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The Independent Agent Model in the Age of Millennials

  • Speakers:Alex Farrell, Union Mutual of Vermont Companies
This Session will be held on April 23rd, 2018 9:30 AM

The rapid changes in InsurTech have created a new set of challenges for companies that rely on the Independent Agent model.  In particular, the ability to compete with direct writers to sell to Millennials will make or break the Independent Agent model.  The value-add proposition of Independent Agents needs to be reframed to attract this new generation, while simultaneously leveraging advances in InsurTech.  In order to achieve that, it isn’t enough for carriers invest in their own management systems, they must supply agents with resources that will enable them to compete in this new marketplace. These resources will include data, technological guidance, capital to invest in improvements to the agency’s management systems, and much more.  This renewed focus on technology brings with it a necessary shift in the culture of all parts of the distribution channel upon which the survival of the Independent Agent model hinges.

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Start Small & Be Fearless: Realizing Insurance Transformation

  • Speakers:Sean Kennedy, Globant
This Session will be held on April 23rd, 2018 10:30 AM

A leading driver of Digital Transformation in the Insurance industry is a focus on Customer Experience. Working from the Outside-In makes CX is a great place to start, but to complete a successful transformation you must develop a fearless commitment to transforming the processes, systems, and organizational culture through which that experience is delivered. Learn how Globant has been helping insurers begin and execute digital transformations, and develop cultures of repeated innovation on the way.

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Building Connection with Digital Customers

  • Speakers:Judy DeLaRosa, Strategy Meets Action
    Karen Furtado, Strategy Meets Action
This Session will be held on April 23rd, 2018 11:15 AM

Thanks to today’s digital capabilities, insurers have new ways to connect with prospects and service their policyholders. Significant improvement is possible in how insurers handle customers and the relationship – if they can avoid paving the cowpath of the pre-digital customer journey. This session will focus on the customer journey in the digital world and how insurers are capitalizing on digital engagement to provide superior buying and service experiences.

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InsurTech to the Rescue? Miracle Cure or Plain Old Placebo?

  • Speakers:Jennifer Overhulse, St. Nick Media Services
    Bill Hartnett, Hartnett Advisors
This Session will be held on April 23rd, 2018 1:30 PM

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The Business of Transformation

  • Speakers:Donn Vucovich, MVP Advisory Group, LLC
    Bertrand Spunberg, Hiscox Inc
This Session will be held on April 23rd, 2018 2:15 PM

The session will provide real-world insights on the up-front effort required to define the core transformation effort from the business viewpoint.  This discussion will focus on the importance of understanding the impacts and challenges that a multi-year program will face. The speakers will share how they marshalled the support necessary to drive various value-streams across the entire enterprise and the lessons learned from the organization, as well as the risks that are being constantly reviewed and mitigated.

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Business and IT Collaborate on Digital First Enterprise Vision

  • Speakers:Kyle Swearingen, Funeral Directors Life
    Charles Hanna, Hyland Software
This Session will be held on April 23rd, 2018 3:30 PM

This session focuses on how business and IT leaders at Funeral Directors Life Insurance Company executed on their digital first enterprise vision.  With support from C-level executives within the organization, IT leaders and LOB owners worked in tandem to transform the business, reduce IT costs and eliminate the need to hire additional Operations and IT personnel by automating claims, new business, customer service, marketing and mailroom processes.

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AI and Machine Learning, A Brave New World For Insurers

  • Speakers:Andre Nieuwendam, Nieuwendam and Company
This Session will be held on April 23rd, 2018 4:00 PM

Millennials and Social Media platforms, coupled with an onslaught of smart devices, telematics and mobile apps to control them have caused Artificial intelligence  to disrupt existing analytical models and methods within the insurance industry, especially pertaining to underwriting, customer service, claims, and actuarial science. Big & Unstructured Data is being consumed in large quantities by companies that lack a strategy and a vision of where or how to start using it in a fashion that is meaningful for actuaries, claims professionals and even more importantly, in guiding underwriting decisions. 
In this session, we will:

  • Demystify all of the underlying terminology and what it means
  • Discuss How AI is being used in the Auto, P&C and Life and Annuities Space to Gain Market Share
  • Discuss Methods & Tools for Collecting and Storing the Vast Amounts of Unstructured Data That Are Proving To Be Increasingly Valuable in Identifying Consumer Behavior and Insurance Trends
  • Provide Strategic Insights for Insurance Leaders on Making The Most Of AI to Create Effective Underwriting, Claims, Marketing and Actuarial Decisions
  • Leveraging the Growing Service Oriented Applications to Gain Valuable Insights From Third Party Interactions with Their Consumers
  • Underwriting and Actuarial Trends in AI
Open forum for personal experiences questions etc. 

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Creating and profiting from a culture of technological innovation: Others have done it, why not Insurers?

  • Speakers:Chandran Iyer, Goldberg Segalla
This Session will be held on April 23rd, 2018 4:30 PM

Insurers have traditionally been resistant to adopting and implementing the latest technologies, especially those technologies that would impact core insurance operations. While this internal resistance continues, three market realities have emerged:

1.Current and prospective insurance customers have steadily adopted these new technologies and evolved their business models accordingly.

2.These tech savvy customers are increasingly requiring that their carriers not only service their unique technological risk needs, but also transact with them digitally.

3. New entrants (e.g. insuretechs and other technology organizations) are more aggressively addressing these unmet market demands and competing for the customer’s “share of wallet.”

As this technology divide between carriers and customers continues to widen, innovative carriers, in general, and innovative IT leaders, in particular, are uniquely positioned to drive positive change. Addressing this opportunity will require IT leaders to take on non-traditional roles including, but not limited to:
•  Marketing / Business Development: Identify and vet technology prospects; provide value added technology services to current and prospective customers; Decide how to protect and monetize the investment in technology;

•  Underwriting / Product Development: Assess technology risks; identify and develop tech specific coverages; explain to the company’s management the profitability that can be achieved by adopting new technologies;
•  Claims: Clarify liability based on actual technical capabilities; champion internal technologies that reduce the frequency and severity of tech-enabled claims;

•  Operations: build and/or evolve digital ecosystems between customers, agent/brokers and other service providers.
Our presentation will discuss:

•  Emerging technologies (all types) from an IP leader's perspective (Where are investments going? What's happening on the patent front? What's being litigated?)

•  Actual and emerging examples of these new roles and services in the industry;

•  Practical steps to transition to these new roles and service offerings;

•  Non-insurance examples of organizations that have successfully transformed and bridged this technology divide between themselves and their customers.

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The True Cost Distracted Driving Behavior is Costing Your Business – Leveraging Telematics Data for Most Accurate Pricing

  • Speakers:Gina Minick, Arity
This Session will be held on April 24th, 2018 9:00 AM

Still relying on traditional rating variables such as credit variables and general demographic data?  You can do better – you need to do better.  The insurance industry is on the brink of disruption and to succeed, insurers must find new ways to measure risk and engage drivers.  How?  Start measuring driving behavior data.
This session will share the latest findings on the impact phone use has on distracted driving, risk and how nudging self-awareness can be utilized to improve engagement and safety – and your bottom line.  After this session you will understand:

  • What true risk a driver presents on the road
  • How to use driving insights to provide more accurate insurance pricing
Approaches to improve the driving experience, making it safe, more fun, and rewarding for your drivers

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The Experience is the Product, and the Product is the Technology: Emerging Tech and Customer Experience in Insurance.

  • Speakers:Chuck Gomez, Novarica
This Session will be held on April 24th, 2018 10:00 AM

Insurers focus heavily on pricing and risk management, but for most insureds, the product is really the experience: the process of buying, the feeling of being covered, the care shown during the claims process. Truly Customer-Centric insurers are focusing their enterprise and emerging technology strategies on creating customer experiences that support retention and reduce price-based churn.

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Rethink Culture: Using Emotional Intelligence, Authenticity, and Transparency to Create Your Tribe

  • Speakers:Marissa Buckley, Security First Insurance
    Benjamin Bomhoff, Security First Insurance
This Session will be held on April 24th, 2018 10:30 AM

Technology continues to move faster than we can keep up. That's been the experience (and challenge) for everyone over the last few years and especially true for our industry as disruption continues to emerge in every area of our business. We've all made changes to evolve and keep moving forward, but has your organization stopped to re-connect with the corporate DNA that's undoubtedly evolved as a result of operating in an industry that looks far different than it did just six months ago? Technology and user expectations are not only driving our business, it's changing who we are. Hear a story of how a company with the invaluable direction and support from its strategic partners transitioned from one-off innovations to redefining the lifeblood of the organization.

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what is ita

ITA Mission Statement

The goal of the Insurance Technology Association is to provide members with opportunities to collaborate, educate, network, share, and use knowledge related to insurance technology. The ITA serves the insurance technology community as a resource and is dedicated to serving this specialized sector of the industry. Publications and educational programs created by the ITA are geared to professionals interested in or charged with evaluating, implementing, and marketing insurance-specific technology systems or services.

ITA publications

The May/June 2019 issue of ITA PRO magazine is now available in digital format! Just click on this link:

In this issue, we recognize startup insurer Berkley One, the recipient of the prestigious ITA 2019 Bridge Award. Meet Craig Lowenthal, VP, Information Technology and Susan Vella, SVP of the Customer Experience Group, as they explain how technology and innovation are built into the very fabric of the company. 

National Life Group realized that customer expectations were changing and took steps to transform their business to make customer interaction as smooth as possible. Their mission was to create a digital experience that ensured that their customers -- both agents and policyholders -- are delighted with National Life.

CIOs are being pressured daily to deliver dynamic and robust digital capabilities. It's one of the reasons Mutual Benefit Group decided to take one of its core applications -- claims -- to the cloud as a faster alternative to on-premises deployments.

Read more now!


online ita buyers' guide

Information on the ITA Pro Buyers' Guide, and how vendors can be a part of it

For more information, contact Jim Daggett at