ITA Advisory Board
Vice President - Marketing
Security First Insurance
Marissa Buckley is vice president of marketing at Security First Insurance Company and oversees the company's marketing and communications, including web development, marketing analytics, user-experience design, mobile app development, advertising, content marketing, and brand management. Additionally, Buckley is responsible for developing and implementing the company's customer experience strategy from defining consumer journeys to evaluation.
Marissa Buckley has nearly 20 years of experience in marketing and technology and began her career as a designer and computer programmer at NASCAR. She has experience in database management, analytics, and software development. She managed the development of the nation's first social media disaster communications system, SMC4, integrated with IBM content analytics.
She has a Bachelor of Science degree in Management Information Systems from the University of Central Florida and is currently pursuing a Master of Science degree in Integrated Marketing Communications from West Virginia University.
Contact: Linked in
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ITA Mission Statement
The goal of the Insurance Technology Association is to provide members with opportunities to collaborate, educate, network, share, and use knowledge related to insurance technology. The ITA serves the insurance technology community as a resource and is dedicated to serving this specialized sector of the industry. Publications and educational programs created by the ITA are geared to professionals interested in or charged with evaluating, implementing, and marketing insurance-specific technology systems or services.
The March/April 2019 issue of ITA PRO magazine is now available in digital format! Just click on this link: http://www.itapro-digital.org/itapro/march_april_2019
Meet Martha Notaras, Rob Galbraith and Joe Beneducci, our three keynote speakers at ITA LIVE 2019, scheduled for May 5-7, 2019 in Ft. Lauderdale, FL. You'll gain some amazing insight on their specific backgrounds, industry experiences and perspectives on how insurtech is impacting the insurance indusrty.
Security First Insurance demonstrates how personalized, animated videos can help policyholders understand their coverages -- and increase customer loyalty and retention. It's a great way to have a cup of coffee (digitally) with your customers.
Most insurers will tell you they are comfortable handling traditional risk. But when it comes to non-traditional risk, that comfort level decreases. Deloitte's new global study provides some insight on how insurers are reengineering risk management for today -- and tomorrow.
Get your copy now!
online ita buyers' guide
Information on the ITA Pro Buyers' Guide, and how vendors can be a part of it
For more information, contact Jim Daggett at email@example.com