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ITA Advisory Board

Marissa Buckley

Vice President - Marketing

Security First Insurance

Marissa Buckley is vice president of marketing at Security First Insurance Company and oversees the company's marketing and communications, including web development, marketing analytics, user-experience design, mobile app development, advertising, content marketing, and brand management. Additionally, Buckley is responsible for developing and implementing the company's customer experience strategy from defining consumer journeys to evaluation.

Marissa Buckley has nearly 20 years of experience in marketing and technology and began her career as a designer and computer programmer at NASCAR. She has experience in database management, analytics, and software development. She managed the development of the nation's first social media disaster communications system, SMC4, integrated with IBM content analytics.

She has a Bachelor of Science degree in Management Information Systems from the University of Central Florida and is currently pursuing a Master of Science degree in Integrated Marketing Communications from West Virginia University.

Contact: Linked in

what is ita

ITA Mission Statement

The goal of the Insurance Technology Association is to provide members with opportunities to collaborate, educate, network, share, and use knowledge related to insurance technology. The ITA serves the insurance technology community as a resource and is dedicated to serving this specialized sector of the industry. Publications and educational programs created by the ITA are geared to professionals interested in or charged with evaluating, implementing, and marketing insurance-specific technology systems or services.

ITA publications

The current issue of ITA Pro Magazine is October, 2017. The cover story, “Cross the Line,” features John Kessler, chief strategy officer for Motorists Insurance Group, as he explains how Motorists has shifted much of its attention to the commercial lines side of the market. Another feature, “The Spiraling of Insurtech,” looks at how investor groups have led the charge in bringing carriers and insurtechs together. The third feature, Think Differently,” examines how claims centers have become laboratories for insurance carriers and new technology In addition you will find features such as:

  • George Grieve's column on the implementation of third-party software, and how carriers need to know their job and not expect others to pick up the slack.
  • Karen Furtado’s Innovation Corner column is on SMA’s 10th anniversary and how they will pass along some predictions for the next decade in insurance and technology
  • In Newsmakers, Rod Travers tells why he left the consulting world for the top spot in the insurance industry’s largest association.

online ita buyers' guide

Information on the ITA Pro Buyers' Guide, and how vendors can be a part of it

For more information, contact Jim Daggett at