ITA Advisory Board
Vice President - Marketing
Security First Insurance
Marissa Buckley is vice president of marketing at Security First Insurance Company and oversees the company's marketing and communications, including web development, marketing analytics, user-experience design, mobile app development, advertising, content marketing, and brand management. Additionally, Buckley is responsible for developing and implementing the company's customer experience strategy from defining consumer journeys to evaluation.
Marissa Buckley has nearly 20 years of experience in marketing and technology and began her career as a designer and computer programmer at NASCAR. She has experience in database management, analytics, and software development. She managed the development of the nation's first social media disaster communications system, SMC4, integrated with IBM content analytics.
She has a Bachelor of Science degree in Management Information Systems from the University of Central Florida and is currently pursuing a Master of Science degree in Integrated Marketing Communications from West Virginia University.
Contact: Linked in
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ITA Mission Statement
The goal of the Insurance Technology Association is to provide members with opportunities to collaborate, educate, network, share, and use knowledge related to insurance technology. The ITA serves the insurance technology community as a resource and is dedicated to serving this specialized sector of the industry. Publications and educational programs created by the ITA are geared to professionals interested in or charged with evaluating, implementing, and marketing insurance-specific technology systems or services.
The May/June 2019 issue of ITA PRO magazine is now available in digital format! Just click on this link: http://www.itapro-digital.org/itapro/may_june_2019
In this issue, we recognize startup insurer Berkley One, the recipient of the prestigious ITA 2019 Bridge Award. Meet Craig Lowenthal, VP, Information Technology and Susan Vella, SVP of the Customer Experience Group, as they explain how technology and innovation are built into the very fabric of the company.
National Life Group realized that customer expectations were changing and took steps to transform their business to make customer interaction as smooth as possible. Their mission was to create a digital experience that ensured that their customers -- both agents and policyholders -- are delighted with National Life.
CIOs are being pressured daily to deliver dynamic and robust digital capabilities. It's one of the reasons Mutual Benefit Group decided to take one of its core applications -- claims -- to the cloud as a faster alternative to on-premises deployments.
Read more now!
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Information on the ITA Pro Buyers' Guide, and how vendors can be a part of it
For more information, contact Jim Daggett at firstname.lastname@example.org