ITA Advisory Board
Vice President - Marketing
Security First Insurance
Marissa Buckley is vice president of marketing at Security First Insurance Company and oversees the company's marketing and communications, including web development, marketing analytics, user-experience design, mobile app development, advertising, content marketing, and brand management. Additionally, Buckley is responsible for developing and implementing the company's customer experience strategy from defining consumer journeys to evaluation.
Marissa Buckley has nearly 20 years of experience in marketing and technology and began her career as a designer and computer programmer at NASCAR. She has experience in database management, analytics, and software development. She managed the development of the nation's first social media disaster communications system, SMC4, integrated with IBM content analytics.
She has a Bachelor of Science degree in Management Information Systems from the University of Central Florida and is currently pursuing a Master of Science degree in Integrated Marketing Communications from West Virginia University.
Contact: Linked in
what is ita
ITA Mission Statement
The goal of the Insurance Technology Association is to provide members with opportunities to collaborate, educate, network, share, and use knowledge related to insurance technology. The ITA serves the insurance technology community as a resource and is dedicated to serving this specialized sector of the industry. Publications and educational programs created by the ITA are geared to professionals interested in or charged with evaluating, implementing, and marketing insurance-specific technology systems or services.
The next issue of ITA Pro magazine will be published in March, 2017. The cover story will focus on the winners of the 2017 ITA Bridge Awards, given annually by the ITA to honor an insurance carrier (or carriers) that have demonstrated an ability to "bridge the gap" between technology and business operations. We will also look at how smaller insurance carriers are dealing with the challenges of competing for customers with larger insurers that have huge technology stacks and even larger IT budgets. The issue also will include regular features,such as columns from George Grieve, the partners at Strategy Meets Action, and Russ Bostick of MVP Advisory Group. Launchpad, the newest department in the magazine and written by Jennifer Overhulse, covers the insurtech world.
online ita buyers' guide
Information on the ITA Pro Buyers' Guide, and how vendors can be a part of it
For more information, contact Jim Daggett at firstname.lastname@example.org