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ITA Advisory Board

Marissa Buckley

Vice President - Marketing

Security First Insurance

Marissa Buckley is vice president of marketing at Security First Insurance Company and oversees the company's marketing and communications, including web development, marketing analytics, user-experience design, mobile app development, advertising, content marketing, and brand management. Additionally, Buckley is responsible for developing and implementing the company's customer experience strategy from defining consumer journeys to evaluation.

Marissa Buckley has nearly 20 years of experience in marketing and technology and began her career as a designer and computer programmer at NASCAR. She has experience in database management, analytics, and software development. She managed the development of the nation's first social media disaster communications system, SMC4, integrated with IBM content analytics.

She has a Bachelor of Science degree in Management Information Systems from the University of Central Florida and is currently pursuing a Master of Science degree in Integrated Marketing Communications from West Virginia University.

Contact: Linked in

what is ita

ITA Mission Statement

The goal of the Insurance Technology Association is to provide members with opportunities to collaborate, educate, network, share, and use knowledge related to insurance technology. The ITA serves the insurance technology community as a resource and is dedicated to serving this specialized sector of the industry. Publications and educational programs created by the ITA are geared to professionals interested in or charged with evaluating, implementing, and marketing insurance-specific technology systems or services.

ITA publications

The January/February 2019 issue of ITA PRO is now available in digital format! Just click on this link: http://www.itapro-digital.org/itapro/january_february_2019

At Economical Insurance, their brokers are more than just salespeople. They are business partners. EVP Paul MacDonald explains how Economical Insurance utilized new technologies to improve the entire broker experience -- one designed to help the brokers grow their business, as well as the company.

Mountain West Farm Bureau needed to transform their aging IT infrastructure from the ground up -- including networks, servers and storage. CIO Marcus Curley undertook a 3-step modernization process -- stabilize, standardize, and optimize.

Marketing Automation -- if done right -- can help to recruit, manage and retain top-selling agents. Here are some best practices to help set your agents up for success.
 

Get your copy now!


 

online ita buyers' guide

Information on the ITA Pro Buyers' Guide, and how vendors can be a part of it

For more information, contact Jim Daggett at jim@itapro.org