ITA Advisory Board
Vice President - Marketing
Security First Insurance
Marissa Buckley is vice president of marketing at Security First Insurance Company and oversees the company's marketing and communications, including web development, marketing analytics, user-experience design, mobile app development, advertising, content marketing, and brand management. Additionally, Buckley is responsible for developing and implementing the company's customer experience strategy from defining consumer journeys to evaluation.
Marissa Buckley has nearly 20 years of experience in marketing and technology and began her career as a designer and computer programmer at NASCAR. She has experience in database management, analytics, and software development. She managed the development of the nation's first social media disaster communications system, SMC4, integrated with IBM content analytics.
She has a Bachelor of Science degree in Management Information Systems from the University of Central Florida and is currently pursuing a Master of Science degree in Integrated Marketing Communications from West Virginia University.
Contact: Linked in
what is ita
ITA Mission Statement
The goal of the Insurance Technology Association is to provide members with opportunities to collaborate, educate, network, share, and use knowledge related to insurance technology. The ITA serves the insurance technology community as a resource and is dedicated to serving this specialized sector of the industry. Publications and educational programs created by the ITA are geared to professionals interested in or charged with evaluating, implementing, and marketing insurance-specific technology systems or services.
The latest issue of ITA Pro magazine is now available! Just CLICK HERE
In this issue’s cover story, “we look at the “non-negotiables” that insurers are demanding from core insurance systems, and how providers are keeping up.
In "Stick vs. Carrot,” we test drive the new Carrot telematics platform, which enables U.S. and Canadian insurers to rapidly scale next-gen UBI programs to offer drivers gift cards in exchange for sharing data.
Also in this issue, enjoy a profile of Maple Technologies on their 20th anniversary, an interview with ITA board member Larry Fortin of Millers Mutual Insurance Co., and regular columns and departments including Digital Drip and Launchpad.
online ita buyers' guide
Information on the ITA Pro Buyers' Guide, and how vendors can be a part of it
For more information, contact Jim Daggett at firstname.lastname@example.org