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ITA Advisory Board


Alex Farrell
Data Analyst
Union Mutual

Alex R. Farrell is a Business Intelligence Analyst at Union Mutual and has been in that role since 2015.  While at Union Mutual, Alex has worked with the executive management team to support corporate decision making with analyses involving investment opportunities and expense data as well as underwriting and claims data.  Additionally, Alex has worked with the marketing team to improve the flow of data to the Company’s agency plant and created dashboards that allow the marketing team to monitor their book of business and set regular benchmarks.  Alex is a graduate of the University of Vermont with a Bachelor of Science in Business Administration with a Finance concentration and a minor in Political Science.

what is ita

ITA Mission Statement

The goal of the Insurance Technology Association is to provide members with opportunities to collaborate, educate, network, share, and use knowledge related to insurance technology. The ITA serves the insurance technology community as a resource and is dedicated to serving this specialized sector of the industry. Publications and educational programs created by the ITA are geared to professionals interested in or charged with evaluating, implementing, and marketing insurance-specific technology systems or services.

ITA publications

The January/February 2019 issue of ITA PRO is now available in digital format! Just click on this link:

At Economical Insurance, their brokers are more than just salespeople. They are business partners. EVP Paul MacDonald explains how Economical Insurance utilized new technologies to improve the entire broker experience -- one designed to help the brokers grow their business, as well as the company.

Mountain West Farm Bureau needed to transform their aging IT infrastructure from the ground up -- including networks, servers and storage. CIO Marcus Curley undertook a 3-step modernization process -- stabilize, standardize, and optimize.

Marketing Automation -- if done right -- can help to recruit, manage and retain top-selling agents. Here are some best practices to help set your agents up for success.

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online ita buyers' guide

Information on the ITA Pro Buyers' Guide, and how vendors can be a part of it

For more information, contact Jim Daggett at